31 Oct

While the left celebrates, truck drivers’ blockades mobilize the group aligned with Bolsonaro

Updated 7 de November, 2022 at 4:21 pm

  • The result of the presidential race generated more than 1.37 million retweets and more than 560 thousand interactions in posts made by international pages on Facebook;
  • On Twitter, Lula’s support group was marked by optimism and celebration, while Bolsonaro’s support group highlighted the truck drivers’ blockades in response to the PT candidate’s victory and thanked Bolsonaro for his administration;
  • The group formed by politicians supporting Lula generated the highest number of interactions and highlighted the importance of democratic rites.

The result of the presidential race in Brazil mobilized more than 1.37 million interactions on Twitter, and more than 560 thousand interactions in posts made by international pages on Facebook. Those were the findings of a survey by the School of Communication at FGV, which analyzed data from social media platforms between October 30 at 5 pm and October 31 at 1 pm.

The highlights in the Brazilian debate were Lula’s detachment of his support group, which was caused by the high volume of interactions coming from unaligned profiles. Another highlight within Lula’s support groups was the presence of a cluster formed by entertainment pages and celebrities, such as Choquei, Poptime, Séries Brasil, Tracklist and UpdateCharts.

In the international debate, pages in the United States emphasized Bolsonaro’s defeat more than Lula’s victory. In Argentina, there was a strong repercussion of the truck drivers’ protests after the results. In Italy, the controversial political leader of the Five Star Movement, Beppe Grillo, wished the new Brazilian president good luck.

Map of interactions – Twitter

Map of interactions in mentions to presidential candidates in the debate about the elections on Twitter
Period: October 30 at 5 pm until October 31 at 1 pm

Source: Twitter | Elaborated by: School of Communication, Media and Information at FGV

Lula (Red) – 11.8% of profiles | 12.6% of interactions
Group led by the profile @lulaoficial, focusing on sharing posts made by the future president of Brazil with promises and optimistic messages for his mandate starting on January 1st next year. The president-elect also commented on the attempts to harm his candidacy, suggested explanations for his vitory and shared images of popular demonstrations in different regions of the country.

Lula supporters (Orange) – 11.0% of profiles | 18.8% of interactions
Group mobilized by Lula supporters, particularly political profiles such as @simonetebetbr, @geraldoalckmin and @FHCm who celebrated the victory of love, democracy and truth and mentioned the operation carried out by the Federal Highway Police on the election day. In addition, the posts highlighted Jair Bolsonaro’s silence for not recognizing defeat and criticized the president for not giving his compliments to the president-elect. Messages on the platform highlighted that this attitude can potentially lead to ignorance of democratic rites.

Bolsonaro supporters (Blue) – 10.2% of profiles | 12.0% of interactions
Group centered around the profile @jairbolsonaro and formed by politicians, digital influencers, celebrities and social activists belonging to the current president’s support group. The major posts included tweets made by Bolsonaro containing biblical passages and thanking the support of former American president Donald Trump, as well as news about the truck drivers’ blockades in protest against Lula’s election. Other profiles reported alleged acts of violence and aggressions by PT supporters against Bolsonaro electors in different regions of the country.

Anti-Bolsonaro entertainment channels – (Yellow) – 9.8% of profiles | 13.2% of interactions
Group mobilized by the profiles @choquei and @siteptbr, commenting on the victory of candidate Luiz Inácio Lula da Silva in the second round of the 2022 elections in Brazil, as well as highlighting the fact that Jair Bolsonaro is the first president in Brazil’s history not to achieve re-election. The posts also highlighted actions organized by Jair Bolsonaro’s supporters and remembered parts of a speech given by Lula in 2016, in which he stated that, if arrested, he would become a hero; if they killed him, he would become a martyr; and if they let him go, he would become president of Brazil again.

 

Major tweets inside the groups in the map of interactions on Twitter
Period: October 30 at 5 pm until October 31 at 1 pm

Source: Twitter | Elaborated by: School of Communication, Media and Information at FGV

Cloud of terms about the election on Twitter
Period: October 30 at 5 pm until October 31 at 1 pm

Source: Twitter | Elaborated by: School of Communication, Media and Information at FGV

The election of Luiz Inácio Lula da Silva for president set the tone of the conversations about the 2022 elections on Twitter. The future president’s third mandate was widely celebrated, with records of street demonstrations throughout the country and indications that the victory belonged to all “Brazilian people”. Critical reactions by supporters of the current government claimed that the PT administrations were to blame for the embezzlement of funds that allegedly killed “millions of people”, in response to those who remembered the Coivid victims under the management of Jair Bolsonaro. There were also posts stating that it is legitimate to “complain about Lula”, since it is a right within a democratic government.

Interactions in pages from foreign countries on Facebook
Period: October 30 at 5 pm until October 31 at 1 pm

Source: Facebook | Elaborated by: School of Communication, Media and Information at FGV

 

  • In Italy, the country where Facebook pages had the highest number of interactions, publications from journalistic websites reported on Lula’s victory and highlighted his trajectory as an ex-unionist and his “great comeback”. The comedian and political activist, Beppe Grillo, founder of the “Five Star Movement”, congratulated Lula and wished him good luck.
  • Argentina also saw a high number of interactions on journalistc pages. However, the posts focused on the blockades organized by truck drivers after the negative result for Jair Bolsonaro.
  • In publications from pages in the United States, there was a greater focus on Bolsonaro’s defeat than on Lula’s victory, with comments about the Amazon issue and the “return of democratic normality”.
  • In Germany, the post with the highest volume of interactions was published by DW and commented on the fact that Jair Bolsonaro had not spoken publicly acknowledging his defeat.
  • In Portugal, the main links reported on the dismay of Jair Bolsonaro’s supporters and mentioned the horizon of possibilities for the country and for the world after Lula’s election.