A report by Agência Tatu brings the most used terms and the most shared accounts by the candidates

 

Knowing the candidates’ proposals is a necessary task for the voter, but it can be helped by social networks, especially to understand the profile and positioning of each one. For this, Agência Tatu conducted a survey with the most used terms and the most shared accounts on Twitter by the candidates for the government of the Northeastern states in the 2022 elections.

Check out the word clouds below, the graphs with the “retweets” or the most shared accounts by the profiles of the three best rated candidates in the polls in each state of the Northeast.

 

Candidates for the government of Alagoas

Paulo Dantas (MDB)
Candidate Paulo Dantas, the current governor of the state, has only 388 tweets in his profile. The word “Alagoas” appeared most frequently, 123 times, and “gente” (people) 62 times. Other mentions that stand out next are “vamos” (let’s go), “hoje” (today) and “#equipepd” (PD team).

Analyzing the retweets, only one account was shared in this period and only once, which was the one from the Legislative Assembly of Alagoas. The candidate was a state congressman in the current legislature and took over the state government in May, after an indirect election held by the Legislative Assembly of Alagoas.

Rodrigo Cunha (União)
The word Rodrigo Cunha used most often on Twitter was “hoje” (today), with 112 occurrences, followed by “pandemia” (pandemic) appearing 88 times, among the 2,965 tweets he has on his profile. Other mentions that stand out are “PL” (Bill of Law), “Alagoas” and “Senado” (Senate). Among the accounts that the candidate shared the most are those of TV Senado and the Federal Senate. The candidate was elected senator in the last majoritarian election in 2018.

Fernando Collor (PTB)
Candidate Fernando Collor used the word “Senado” (Senate) 197 times, and the next most prominent words were “votei” (I voted) (150 times) and “pessoal” (personal) (145 times). Among the most shared accounts by the candidate are those of TV Senado and president Jair Bolsonaro (PL).

https://public.flourish.studio/visualisation/11180620/?utm_source=embed&utm_campaign=visualisation/11180620

 

Candidates for the government of Bahia

ACM Neto (União Brasil)
The most used words in candidate ACM Neto’s profile were “Salvador” (217 times), “Bahia” (212 times) and “hoje” (today) (152 times). The politician has been mayor of Salvador twice. Among the profiles most shared by the candidate are that of Salvador’s City Hall and that of the capital’s current mayor, Bruno Reis.

Jerônimo Rodrigues (PT)
Candidate Jerônimo Rodrigues used the word “vem” (come) most often, with 28 repetitions, followed by the hashtag “#ahorado13” (time for 13) 27 times. The profiles most retweeted by the candidate are those of the current governor of Bahia, Rui Costa (PT-BA), an ally in the campaign, and of the candidate for the presidency of the republic, Lula.

João Roma (PL)
The candidate João Roma wrote “Bahia” 462 times, then the mention of the profile “@jairbolsonaro” appears with 452 occurrences and “Brasil” (Brazil) with 376 repetitions. President Jair Bolsonaro’s profile also stands out among the shares of João Roma, who is a former Minister of Citizenship in the Bolsonaro government and currently a federal congressman for Bahia.

 

Candidates for the government of Ceará

Capitão Wagner (União)
Candidate Capitão Wagner used the word “Ceará” 154 times and “milhões” (millions) 80 times. The tool for sharing tweets was little used by the candidate, with the profile of the mayor of Maracanaú (CE), Roberto Pessoa, a political ally that has participated in the campaign of Capitão Wagner, and that of a news blog standing out.

Roberto Cláudio (PDT)
The word Roberto Cláudio used most was also “Ceará”, with 218 occurrences, followed by “gente” (people), appearing 177 times. As for the accounts that were shared the most, the one of the candidate for the presidency of the republic and party colleague, Ciro Gomes, and the PDT party account appear in front.

Elmano Freitas (PT)
Like the other candidates in the state, the word most used by Elmano Freitas was “Ceará,” appearing 388 times, followed by “vamos” (let’s go) (311 times) and “juntos” (together) 291 times. The profiles of the Ceará senate candidate Camilo Santana and the presidential candidate Lula were the most shared.

 

Candidates for the government of Maranhão

Carlos Brandão (PSB)
Candidate Carlos Brandão has as the most used words in his profile, “Maranhão” with 553 occurrences and “vamos” (let’s go) with 402. The profile of the current governor of Maranhão Flávio Dino was the one that stood out in the shares.

Weverton Rocha (PDT)
The word most used by candidate Weverton Rocha was actually a hashtag, “#wevertonsenador” (Weverton senator), which appears 792 times, while “Maranhão” has 594 occurrences. Among the profiles that the candidate retweeted the most are that of politician Flávio Dino, the profile of federal congressman Juscelino Filho (União-MA), and the profile of the Federal Senate.

Edivaldo Holanda Júnior (PSD)
Candidate Edivaldo Holanda Júnior used the words “cidade” (city) and “obras” (works) 598 times each. The official profile of the City Hall of São Luís was the most shared by the candidate, who has already been mayor of the capital of Maranhão twice.

 

Candidates for the government of Paraíba

João Azevêdo (PSB)
Re-election candidate João Azevedo wrote “Paraíba” 829 times and the hashtags “#usesempremáscara” (always use mask) and “#ocuidadocontinua” (the caution continues) 713 and 710 times, respectively. The account that the candidate retweeted the most was his own, followed by the profile of the Government of Paraiba.

Pedro Cunha Lima (PSDB)
The words most used by candidate Pedro Cunha Lima were “Paraíba” 341 times, “governo” (government) 201 times, and “vamos” (let’s go) 191 times. As for sharing, the retweeting tool was used only a few times, with the official PSDB party profile standing out.

Nilvan Ferreira (PL)
Candidate Nilvan Ferreira used the words “João” (661 times) and “Pessoa” (636 times), usually together, to refer to the capital of Paraíba. Next come “Brazil” 458 times, and “acabou” (it’s over) 284 times. Only four accounts were shared by the candidate, highlighting the profile of Major Milanez, vice-governor candidate on the coalition of Nilvan Ferreira.

 

Candidates for the government of Pernambuco

Marília Arraes (Solidariedade)
Among the words that candidate Marília Arraes used most on Twitter are “hoje” (today) 369 times, “Bolsonaro” 349 times, usually in the form of criticism of the president’s government, and “Brasil” (Brazil) 329 times. As for the accounts that the candidate shared the most, the ones that stand out are those of Lula, candidate for the presidency of the republic, and of PT Brasil.

Raquel Lyra (PSDB)
In second place in the polls, candidate Raquel Lyra wrote “gente” (people) 493 times on her Twitter account. Next come “vamos” (let’s go) with 379 occurrences and “Pernambuco” with 360 mentions. Her retweets include accounts from the Frente Nacional de Prefeitos (FNP), the Lemann Foundation, and Jornal do Commercio newspaper.

Anderson Ferreira (PL)
The words most used by the candidate were, in fact, hashtags “#pernambuco”, which appears with 211 occurrences and “#jaboataodosguararapes” with 209, municipality where the candidate was mayor twice. A few accounts were shared by the candidate as retweets, with Edmar Lyra’s politics blog standing out.

 

Candidates for the government of Piauí

Silvio Mendes (União Brasil)
The most frequent words that appear in the candidate’s profile are “Piauí” 232 times, “#equipesm” 224 times, and “governo” (government) 146 times. The account most retweeted by Silvio Mendes was that of Senate candidate Joel Rodrigues, followed by the profile of the G1 news portal.

Rafael Fonteles (PT)
Candidate Rafael Fonteles has “Piauí” as the most frequently used word, with 355 repetitions. Next, “vamos” (let’s go) appears 167 times and “todos” (everyone) 155 times. Among the accounts most retweeted by the candidate are the official profile of the National Committee of Treasury Secretaries and that of presidential candidate Lula.

Coronel Diego Melo (PL)
Among the words most used by candidate Coronel Diego Melo are “Brasil” (Brazil), with 101 occurrences, “Piauí” with 85, and “@jairbolsonaro” with 64 repetitions. The accounts that the candidate shared the most are also those of President Jair Bolsonaro and the old profile of federal congresswoman Carla Zambelli (PL-SP), who later changed her username to @Zambelli2210.

 

Candidates for the government of Rio Grande do Norte

Fátima Bezerra (PT)
Re-election candidate Fatima Bezerra used the hashtag “#equipefb” (FB team) 1096 times, then the state acronym “RN” appears with 741 repetitions and “governadora” (governor) 440 times. The profile of federal congresswoman Natália Bonavides (PT-RN) was the most retweeted by Fátima Bezerra.

Styvenson Valentim (Podemos)
The words that candidate Styvenson Valentim wrote the most on Twitter were “contra” (against), with 50 repetitions, followed by “senador” (senator) and “projeto” (project) with 41 occurrences each. The Podemos party account stands out as the one that was most retweeted by the candidate.

Fábio Dantas (Solidariedade)
Candidate Fábio Dantas wrote the acronym for Rio Grande do Norte, “RN,” 141 times and “#mudaRN” (change RN) came in second, with 90 occurrences. The largest number of retweets of Fábio Dantas came from a profile that usually publishes criticism of Lula’s supporters and people of the left, as well as posting messages in support of Jair Bolsonaro.

 

Candidates for the government of Sergipe

Valmir de Francisquinho (PL)
The words most used by candidate Valmir de Francisquinho were “povo” (people), with 103 occurrences, and “Sergipe”, with 93. The candidate shared only one profile.

Fábio Mitidieri (PSD)
Candidate Fábio Mitidieri used the word “Sergipe” 311 times, followed by “povo” (people) 303 times and “hoje” (today) 217 times. The profile that stood out most for candidate shares was that of Pope Francis in Portuguese.

Rogério Carvalho (PT)
Among the words that candidate Rogério Carvalho wrote the most on Twitter are “Bolsonaro”, with 1007 repetitions, “Brasil” (Brazil), with 512, and “Sergipe”, with 459. The profile that the candidate shared the most was that of the PT in the Senate.

 

METHODOLOGY

Using Python programming, the last 3,200 tweets made by the three candidates with the most voting intention in the Northeastern states were collected from January 1, 2020 to September 13, 2022. In creating the word cloud, small connectives, greeting words, and articles were removed from the count to get a better result from the analysis.

 

The Digital Democracy Room at FGV ECMI is an initiative to monitor and analyze the public debate on the internet. Currently, it has partnerships to help monitor politics on the networks in Brazil and in Latin America. This content was produced by the partner Agência Tatu.