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10 Mar

Digital mobilization for the #15m loses traction since February on Twitter and places Maia as the central target

The hashtags related to the acts, which were being used to support Bolsonaro, became a wait to criticize the president of the Chamber of Deputies

Updated 17 de March, 2020 at 10:11 am

Debate about the March 15 demonstrations registers 3.6 million mentions on Twitter since February 20, but has been losing strength among pro-government groups since the beginning of March. The hashtags related to the acts, which were being used to support Bolsonaro, became a wait to criticize the president of the Chamber of Deputies.

The change of focus to Rodrigo Maia
The interactions about the protests during the active mobilization of the digital groups supporting the government peaked on February 16, after the news that the president shared a video on WhatsApp endorsing the #15m. The protests have been continuously losing their impact on Twitter, with a small increase in repercussion on Saturday (07) after the president’s statement supporting the demonstrations. Since then, the most promoted hashtags have been focusing on Maia;

#8m versus #15m
The groups opposing the government and criticizing the March 15 protests were organized on Twitter starting from the mobilizations on March 8, due to the International Women’s Day — assuming a tone of opposition to Bolsonaro’s identity agendas;

Sérgio Reis, influencer on WhatsApp and on Facebook

On Facebook, links about the protests accumulated more than 10 million interactions, with large predominance of impact on portals and blogs who have declared their support of the federal government. Both on the social network and in videos shared on WhatsApp, the support for the country singer Sérgio Reis stood out as a strong influencer of the calls for the Sunday protests.

 

62% was the percentage of decrease in the engagement about the March 15 protests between the last week of February and the first week of March.

 

 

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