10 Jan

#DebateEnRedes: How the first month of Alberto Fernández as president was reflected on the networks

Por Mariela García

Updated 28 de January, 2020 at 3:19 pm

If you only have a few seconds, read these lines:

  • Between yesterday and today, almost 7 thousand tweets about the outcome of the first 30 days of the administration were published.
  • The hashtag “#ArgentinaUnida”, promoted by the government, was present in 87% of the messages.
  • Since he took office, the president gained 26% more followers in his Facebook account, where most of the publications were photos.

January 10 marked the first month of the presidential mandate of Alberto Fernández, and the social networks reflected that. The month was full of hashtags mostly reflecting the economic and social measures, such as #DolarTurista (“Tourism dollar”), #PreciosCuidados (a program of the Argentinian government offering supermarket products at accessible prices), #ArgentinaHace (government initiative to revitalize the economy), and others.

In the context of the Digital Democracy Room, Chequeado studied – via Trendsmap – the behavior of Twitter users in Argentina about the topic, from Thursday, January 9 at 7 a.m. until Friday, January 10 at 2 p.m. During that period, 6,700 tweets were published and the most repeated words were “government” (39%), “let’s go”(31%), “Argentina” (29%) and “build” (28%).

The hashtag “#ArgentinaUnida” (“Argentina United”), promoted by Fernández, by members of the National Executive Office (see here and here) and by the official account of the Frente de Todos (see here), was included in 87% of the messages. The officers used the hashtag to celebrate the month since taking office and to highlight what they see as achievements of the administration. The second most repeated hashtag was “#AlbertoUnMesDeHechos” (“Alberto, a month of achievements”, with 13%).

The most shared and most replied message was a tweet posted by the President yesterday at night: “Together, we got there. Together, we will build the government. Together, we will end inequality and hunger. Together, we will make a better country for all Argentinians. Together, we will put Argentina back on its feet”, he said, after adding the hashtag mentioned above and sharing a video with 18 measures of his administration. The message was shared more than 2,100 times and bookmarked almost 9 thousand times.

On the other hand, we detected via Newswhip that in his Facebook page, Fernández was able to generate 1,356,983 interactions (that is, reactions, shares and comments) with the 37 publications he made between December 10, 2019 and January 9, 2020. In this period, he increased his followers by almost 26%: he reached 429,566 likes in his page “@alferdezok”. Even so, with much less time since he took office, he is still behind both Vice President Cristina Fernández de Kirchner (2,577,000 followers) and former President Mauricio Macri (4,450,930 followers).

Of the 37 publications in his account on Facebook, the one with the most impact was posted on December 16, when he shared a letter for his followers on the networks: “I really like to keep in touch with you, and the Presidency takes up a lot of my time. But I would like you to know that I miss talking to you directly, and this night seemed like a good opportunity to do so”. The letter was shared 31,578 times, had 36,144 comments and 86,596 ‘Like’, 60,933 ‘Love’, 1,036 ‘Haha’, 105 ‘Wow’, 40 ‘Sad’ and 83 ‘Grr’.

In his Facebook page, the president focused on posting photos (23), with which he obtained 65% of the interactions this month. In second place, there were 13 publications with videos. In addition, he wrote one message without any type of image (which the social network calls “status”) when, in the context of the debate about the Social Solidarity and Productive Reactivation Law at the Congress, he informed that he asked the block of the Frente de Todos at the Chamber of Deputies to “improve the law”.

* The Digital Democracy Room is a project of FGV DAPP in Brazil in partnership with Chequeado, Linterna Verde and Ojo Público. It’s goal is to monitor and analyze the digital conversations regarding the electoral context.

The analysis is available the website of Chequeado here.