If you only have a few seconds, read these lines:

• The word “Larreta” was the most mentioned on Twitter (59%); “Lammens” was the fourth (35%).
• Matías Lammens made the tweet with the most replies.
• The peak of activity happened at 9:20 p.m., when Horacio Rodríguez Larreta was delivering his speech.

On Sunday, in addition to the presidential election, citizens voted for the candidates for Head of Government in Buenos Aires, thirty deputies and ten substitute deputies for the Municipal Legislative Branch. There are also seven members and four substitute members for each of the fifteen comunas.

With almost 99% of the ballots tallied, the candidate for the Juntos por el Cambio, Horacio Rodríguez Larreta, achieved his reelection with 55.9% of the votes. Matías Lammens (Frente de Todos) came in second place with 35.06%. Far behind came Matías Tombolini (Consenso Federal) with 5.37% and Gabriel Solano (FIT Unidad) with 3.65% of the votes.

According to the data obtained on Trendsmap from 8 a.m. on Sunday, October 27, until 8 a.m. on Monday, October 28, there were two peaks of activity on Twitter related to the elections in Buenos Aires.

The first happened at 9:10 p.m. and the second happened at 9:20 p.m., the moments when Horacio Rodríguez Larreta took the stage with the results showing his victory. The reelected Head of Government thanked Mauricio Macri, Maria Eugenia Vidal and the electoral inspectors, and recognized the other candidates for their “very respectful” campaign.

Number of tweets about the elections for Head of Government in Buenos Aires

The data refers to the activity on Twitter between 8 a.m. on Sunday, October 27 and 8 a.m. on Monday, October 28, 2019.
The numbers show the amount of Tweets in Argentina every 10 minutes.
Source: Elaborated by Chequeado from a keyword search and from the accounts of the candidates for Head of Government in Buenos Aires.

The words repeated the most on Twitter included “larreta” in first place with 59%, followed by “cidade” (42%), “aires” (36%), “lammens” (35%) and “horacio” (30%). The emojis used the most included the hand with fingers showing a V symbol for victory, which usually characterizes Peronism and was present in 1.6% of the tweets, and the globe, usually associated with the Cambiemos, with 1,2%.

Elisa Carrió occupied both the first and second places in terms of most retweeted messages. At 6:56 p.m., she published a tweet in which she announced and celebrated Mauricio Macri’s supposed victory in the Nation and Rodríguez Larreta’s in the City. At 8:44 p.m., she congratulated the reelected Head of Government in Buenos Aires for “nailing it” on the ballots.

Tweet: Victory in the nation and in the City of Buenos Aires. Long live Horacio Rodriguez Larreta! Long live Mauricio Macri! 

The journalist and presenter Jorge Rial (@rialjorge) was the author of the third publication with the most retweets; and the journalist Claudio Savoia was the author of the fourth one. Both of them mentioned Rodríguez Larreta’s victory over Matías Lammens, the candidate for the Frente de Todos.

However, the most mentioned tweet was published by Maxi Cianni (@maxicianni), who introduces himself on Twitter as “crazy for San Lorenzo” and “member 4908”. In his message, he criticized the Lammens administration as president of the team, a position he has occupied since 2012.

Tweet: Contracts that are paid today in @SanLorenzo. Huge numbers for players who have never had a good performance in their previous teams. What is behind all this? How about you explain it, @MatiasLammens?

The second and third places were both taken by presenter Marcelo Tinelli (@cuervotinelli), Lammens’s vice-president for the San Lorenzo. In his publications, he expressed his “great happiness” (posted at 6 p.m.) and then congratulated Rodríguez Larreta for the “historical election (posted at 10:25 p.m.). In this tweet, he asked the winner to allow him to sit “on the table for a political agreement among the opposition, which this country needs so much”.

Tweet: Congratulations @horaciorlarreta for this historical election in Buenos Aires. You are very hard-working, a neighbor and a person that is open to dialogue and reasoning. I hope I can sit on the table for a political agreement among the opposition, which this country needs so much.

On the other hand, Lammens’s (@matiaslammens) tweets thanking the electors and congratulating Rodríguez Larreta were in first place in terms of number of replies. To clarify, these replies may include messages in favor or against the author. Tinelli’s tweet (“great happiness”) came in second place.

* The Digital Democracy Room is a project of FGV DAPP in Brazil in partnership with Chequeado, Linterna Verde and Ojo Público. It’s goal is to monitor and analyze the digital conversations regarding the electoral context.

The analysis is available the website of Chequeado here.